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Can I read Services Marketing on EtoBox?
Services Marketing by Valarie Zeithaml, Mary Jo Bitner, Valarie A Zeithaml, Dwayne D. Gremler is a book available to read on EtoBox.
What is Services Marketing about?
Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web.
- Author
- Valarie Zeithaml, Mary Jo Bitner, Valarie A Zeithaml, Dwayne D. Gremler
- Publisher
- McGraw-Hill : Irwin McGraw-Hill
- Published
- 2000
- Language
- EN
- ISBN
- 9780071169943
- Subjects
- Management, Marketing, Economics
Other editions & translations
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