Can I read Interactive Services Marketing on EtoBox?

Interactive Services Marketing by Fisk, Raymond P; Grove, Stephen J. (Stephen John), 1950-; John, Joby, 1957- is a book available to read on EtoBox.

What is Interactive Services Marketing about?

xix, 250 pages : 26 cm "Interactive Services Marketing" covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions both in face-to-face communication as well as connecting through technology. Concise coverage of content enables instructors to make greater use of the textbook web site, reinforcing the emphasis on technology and allowing students to interact with both the printed text and the online material. Pedagogical tools help students synthesize the material: each part opens with an overview, a new model illustrating the text' s organization, brief chapter outlines, and a vignette highlighting real-world companies such as Noggintoppers (an online hat retailer). Each chapter also features a short paragraph revisiting the vignette, marginal notes defining key terms, a "Summary and Conclusion" section, practice exercises, and new Internet exercises Includes indexes Part I: Foundations of services marketing -- 1. Grasping the uniqueness of services marketing -- 2. Frameworks for managing the customer's experience -- 3. Plugging into the information age -- Part II:

Author

Fisk, Raymond P; Grove, Stephen J. (Stephen John), 1950-; John, Joby, 1957-

Publisher

Houghton Mifflin College Div

Published

2000

Language

EN

ISBN

9780395769164

Subjects

Management, Economics, Finance