Can I read Marketing Planning For Financial Services on EtoBox?

Marketing Planning For Financial Services by Stephenson, Roy, 1941- is a book available to read on EtoBox.

What is Marketing Planning For Financial Services about?

Marketing Planning For Financial Services Is A Sourcebook And Checklist Against Which Product Managers In The Financial Services Industry Can Build And Validate Their Marketing Plans. The Book Illustrates The Whole Range Of Marketing Techniques And Puts Each Into Its Context Within The Financial Services Market. Roy Stephenson's Book Covers The Marketing Process, From Preliminary Market Study Right Through To Product Management And Customer Relationship Building. A 'must' For Practising Product Managers In Banks, Building Societies, Insurance Companies, In Fact The Whole Consumer And Business-to-business Financial Services Sector.--book Jacket. 1. Getting Started -- 2. Defining The Product -- 3. Defining The Customer -- 4. Sizing The Market -- 5. Pricing The Product -- 6. Assessing Business Performance -- 7. Communication And Distribution -- 8. Getting Management Approval -- 9. From Feasibility Study To Business Plan -- 10. The Launch -- 11. Product Management Post-launch. Roy Stephenson. Includes Index.

Author

Stephenson, Roy, 1941-

Publisher

Gower Technical Press; Gower

Published

2005

Language

EN

ISBN

9780566085543

Subjects

Finance, Management, Marketing