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Can I read Services Marketing : Integrating Customer Focus Across the Firm on EtoBox?
Services Marketing : Integrating Customer Focus Across the Firm by Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler is a business book available to read on EtoBox.
What is Services Marketing : Integrating Customer Focus Across the Firm about?
xxviii, 514 pages : 27 cm "Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. View Table of Contents and Features below for more information"-- "This text is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and
Who reads Services Marketing : Integrating Customer Focus Across the Firm?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler
- Publisher
- McGraw-Hill School Education Group
- Published
- 2017
- Language
- EN
- ISBN
- 9780078112102
- Category
- business
- Subjects
- Management, Marketing, Business
- Rating
- 4.6 / 5 (158 ratings)
- Updated
- 2026-03-14
Other editions & translations
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