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Can I read Services Marketing: Integrating Customer Focus Across The Firm, Seventh Edition on EtoBox?
Services Marketing: Integrating Customer Focus Across The Firm, Seventh Edition by Valarie A. Zeithaml; Dwayne D. Gremler; Mary Jo Bitner is a business book available to read on EtoBox.
What is Services Marketing: Integrating Customer Focus Across The Firm, Seventh Edition about?
Zeithaml's__Services Marketing__introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. View Table of Contents and Features below for more information.
Who reads Services Marketing: Integrating Customer Focus Across The Firm, Seventh Edition?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Valarie A. Zeithaml; Dwayne D. Gremler; Mary Jo Bitner
- Publisher
- McGraw-Hill School Education Group
- Published
- 2017
- Language
- EN
- ISBN
- 9780078112102
- Category
- business
- Subjects
- Management, Marketing, Business
- Rating
- 4.6 / 5 (158 ratings)
- Updated
- 2026-03-14
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