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Can I read E-Marketing on EtoBox?
E-Marketing by Judy Strauss, Raymond Frost, Adel El-Ansary, Raymond Frost is a book available to read on EtoBox.
What is E-Marketing about?
Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material
- Author
- Judy Strauss, Raymond Frost, Adel El-Ansary, Raymond Frost
- Publisher
- Pearson Education, Limited
- Published
- 2012
- Language
- EN
- ISBN
- 9780132806466
- Subjects
- Business, Marketing
Other editions & translations
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