Can I read E-Marketing on EtoBox?

E-Marketing by Judy Strauss; Raymond D. Frost is a book available to read on EtoBox.

What is E-Marketing about?

<p><p>the 5^th Edition Of <i>e-marketing</i> Treats The Subject As Traditional Marketing With A Twist&#58; The Internet And Other Technologies Have Had A Profound Effect On The Way We Do Business. This Transformation Has Resulted In New Business Techniques That Add Customer Value, Build Customer Relationships, And Increase Company Profitability.<p>stressing Product, Pricing, Distribution, And Promotion, The Authors Use A Strategic Perspective And Give Many Important Practices Not Covered In Previous Editions&#58; Namely, Blogs, Social Networking, Online Branding, And Search Marketing. Point-of-purchase Scanning Devices, Databases, And Other Offline Technologies Are Discussed.<p>for Anyone Interested In Learning More About Electronic Marketing, This Is An Excellent Handbook; Its Comprehensive Glossary Makes This A Must-have Reference.</p>

Author

Judy Strauss; Raymond D. Frost

Publisher

Upper Saddle River, N.J.: Pearson Prentice Hall

Published

2008

Language

EN

ISBN

9780136154402

Subjects

Management, Business, Marketing