Can I read Marketing : 10/E on EtoBox?

Marketing : 10/E by Roger A. Kerin, Steven W. Hartley, William Rudelius is a business book available to read on EtoBox.

What is Marketing : 10/E about?

Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty―from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read, interactive, writing style that engages students through activelearning techniques. Personalized M

Who reads Marketing : 10/E?

Author

Roger A. Kerin, Steven W. Hartley, William Rudelius

Publisher

McGraw-Hill/Irwin; McGraw-Hill Higher Education

Published

2010

Language

EN

ISBN

9780073529936

Category

business

Subjects

Management, Business, Marketing

Rating

4.3 / 5 (103 ratings)

Updated

2026-03-14