Can I read Total E-Mail Marketing on EtoBox?

Total E-Mail Marketing by Dave Chaffey is a book available to read on EtoBox.

What is Total E-Mail Marketing about?

Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications.The author draws on expertise and examples from leading European practitioners to detail practical tips to improve campaign results. Packed with case studies from UK companies and checklists to get you started or improve on past campaigns, the book covers the following topics: • Planning effective, integrated e-mail campaigns• How to rapidly build a quality house list• Sourcing opt-in B2C and B2B lists• Ethical and legal constraints• Tools for managing inbound and outbound e-mail• Designing HTML and text format e-mails for maximum response• Writing engaging copy• Key issues in planning e-newsletters• Measuring and improving e-mail campaignsHighly structured and designed for maximum accessibility, the book incorporates'E-mail Marketing Insights'boxes which highlight critical factors for success;'E-Mail Marketing Excellence'boxes giving real-world examples of best practice and'Campaign Che

Author

Dave Chaffey

Publisher

Routledge

Published

2003

Language

EN

ISBN

9781136354632

Subjects

Business, Marketing, Management