Can I read Strategic Electronic Marketing : Managing E-business on EtoBox?

Strategic Electronic Marketing : Managing E-business by Brad Alan Kleindl, Brad A. Kleindl Ph.D., Brad A. Keindl is a business book available to read on EtoBox.

What is Strategic Electronic Marketing : Managing E-business about?

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot.com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and

Who reads Strategic Electronic Marketing : Managing E-business?

Author

Brad Alan Kleindl, Brad A. Kleindl Ph.D., Brad A. Keindl

Publisher

Recording for the Blind & Dyslexic

Published

2002

Language

EN

ISBN

9780324178937

Category

business

Subjects

Business, Marketing, Management

Updated

2026-03-24