Can I read Essentials of Marketing Management on EtoBox?

Essentials of Marketing Management by Geoffrey Lancaster; Lester Massingham is a nonfiction available to read on EtoBox.

What is Essentials of Marketing Management about?

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused teaching materials currently available. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing e-marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic. An extensive companion website, featuring a vast and rich array of supporting materials, including extended cases and multiple choice questions is available at: http://cw.routledge.com/textbooks/9780415553476/

Who reads Essentials of Marketing Management?

Author

Geoffrey Lancaster; Lester Massingham

Publisher

London ; New York: Routledge

Published

2010

Language

EN

ISBN

9781136939655

Category

nonfiction

Subjects

Marketing, Business, Management

Rating

2.43 / 5 (7 ratings)

Updated

2026-03-14