Can I read Essentials of Marketing on EtoBox?

Essentials of Marketing by Blythe, Jim, author; Martin, Jane (Lecturer in marketing), author is a business book available to read on EtoBox.

What is Essentials of Marketing about?

Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor's manual. Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot's licence. Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute

Who reads Essentials of Marketing?

Author

Blythe, Jim, author; Martin, Jane (Lecturer in marketing), author

Publisher

Pearson Education Australia

Published

2001

Language

EN

ISBN

9781292100081

Category

business

Subjects

Management, Science, Marketing

Rating

4.2 / 5 (61 ratings)

Updated

2026-03-14