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Can I read Essentials of Marketing on EtoBox?
Essentials of Marketing by Lamb, Charles W; Hair, Joseph F; McDaniel, Carl D is a business book available to read on EtoBox.
What is Essentials of Marketing about?
<p>Emphasizing the analysis of marketing opportunities, product and distribution decisions, and promotion and pricing, this textbook covers the basics of marketing and illustrates major concepts with real-world examples. The authors (professors of marketing and entrepreneurship at Texas Christian University, Louisiana State University, and the University of Texas at Arlington) also discuss ethics, social responsibility, and globalization. Annotation ©2004 Book News, Inc., Portland, OR</p>
Who reads Essentials of Marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Lamb, Charles W; Hair, Joseph F; McDaniel, Carl D
- Publisher
- Mason, Ohio: Thomson/South-Western
- Published
- 2006
- Language
- EN
- ISBN
- 9780324316643
- Category
- business
- Subjects
- Management, Marketing, Business
- Rating
- 4.2 / 5 (61 ratings)
- Updated
- 2026-03-14
Other editions & translations
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