Can I read Essentials of Marketing : a Marketing Strategy Planning Approach on EtoBox?

Essentials of Marketing : a Marketing Strategy Planning Approach by Perreault, Jr., William, Cannon, Joseph, McCarthy, E. Jerome is a business book available to read on EtoBox.

What is Essentials of Marketing : a Marketing Strategy Planning Approach about?

14th ed. — McGraw-Hill, 2015. — 763 p. in color. — ISBN: 9780077861049 Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 14e - and all of the teaching and learning materials that accompany it - will satisfy every instructor and students' needs. Building on Pioneering Strengths This author team pioneered an innovative structure - using the “four Ps” with a managerial approach for the introductory marketing course. It has become one of the most widely used business textbooks ever published because it organises the best ideas about marketing so that readers can both understand and apply them. The unifying focus of these ideas is on how to make marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs. Over many editions of Essentials of Marketing, there have been constant

Who reads Essentials of Marketing : a Marketing Strategy Planning Approach?

Author

Perreault, Jr., William, Cannon, Joseph, McCarthy, E. Jerome

Publisher

McGraw-Hill School Education Group

Published

2015

Language

EN

ISBN

9780077861049

Category

business

Subjects

Management, Business, Marketing

Rating

4.4 / 5 (131 ratings)

Updated

2026-03-14