Can I read Absolute Essentials of Digital Marketing on EtoBox?

Absolute Essentials of Digital Marketing by Alan Charlesworth, 1956- is a nonfiction available to read on EtoBox.

What is Absolute Essentials of Digital Marketing about?

"This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities"-- Provided by publisher

Who reads Absolute Essentials of Digital Marketing?

Author

Alan Charlesworth, 1956-

Publisher

Taylor & Francis Group

Published

2021

Language

EN

ISBN

9780367859206

Category

nonfiction

Subjects

Business