Can I read Strategic Marketing In Library And Information Science on EtoBox?

Strategic Marketing In Library And Information Science by Linda S Katz is a book available to read on EtoBox.

What is Strategic Marketing In Library And Information Science about?

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before market

Author

Linda S Katz

Publisher

THE HAWORTH INFORMATION PRESS

Published

2002

Language

EN

ISBN

9781136413797

Subjects

Science, Marketing, Computer Science