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Can I read Strategic Marketing Planning (CIM Student) on EtoBox?
Strategic Marketing Planning (CIM Student) by Colin Gilligan; Richard Malcolm Sano Wilson is a business book available to read on EtoBox.
What is Strategic Marketing Planning (CIM Student) about?
This work takes the reader from an analysis of corporate capability and environmental demands through to the formulation and implementation of marketing strategy. It makes reference to research findings and to the lessons of good practice. Each chapter contains a number of expanded examples as well as a series of test questions and exercises. The majority of the chapters also include a case study as the basis for the application of concepts highlighted in the text. Reference is also made to gree
Who reads Strategic Marketing Planning (CIM Student)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Colin Gilligan; Richard Malcolm Sano Wilson
- Publisher
- Routledge
- Published
- 2003
- Language
- EN
- ISBN
- 9781417507597
- Category
- business
- Subjects
- Marketing, Business, Strategic Planning
- Updated
- 2026-03-24
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