Can I read European Business and Marketing : Strategic Issues on EtoBox?

European Business and Marketing : Strategic Issues by Dr Phil Harris, Professor Frank McDonald is a nonfiction available to read on EtoBox.

What is European Business and Marketing : Strategic Issues about?

The second edition of European Business and Marketing is published at the beginning of the new millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Europe and business culture. It also covers such important issues as the expansion of the Union, the development of the Euro as a single currency, economic and monetary policy. The text looks at Europe holistically and builds on modern theoretical concepts to look at the present state of business in European and future trends. Through seven core chapters the reader is introduced to the issues that are emerging within the EU and its relations to the wider Europe

Who reads European Business and Marketing : Strategic Issues?

Author

Dr Phil Harris, Professor Frank McDonald

Publisher

Sage Publications Ltd

Published

2004

Language

EN

ISBN

9780761966050

Category

nonfiction

Subjects

Business, Marketing, Economics