Can I read Strategic Sport Marketing on EtoBox?

Strategic Sport Marketing by Adam Karg, David Shilbury, Hans Westerbeek, Daniel C. Funk, Michael L. Naraine, David Shilbury, Shayne Quick is a nonfiction available to read on EtoBox.

What is Strategic Sport Marketing about?

"The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies, and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader, to help them improve their real-world professional practice. This book is an essential course text f

Who reads Strategic Sport Marketing?

Author

Adam Karg, David Shilbury, Hans Westerbeek, Daniel C. Funk, Michael L. Naraine, David Shilbury, Shayne Quick

Publisher

Routledge

Published

2022

Language

EN

ISBN

9781032219097

Category

nonfiction

Subjects

Sports, Marketing, Anthropology