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Can I read Strategic Marketing (the Irwin Series In Marketing) on EtoBox?
Strategic Marketing (the Irwin Series In Marketing) by David William Cravens is a business book available to read on EtoBox.
What is Strategic Marketing (the Irwin Series In Marketing) about?
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and impl
Who reads Strategic Marketing (the Irwin Series In Marketing)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- David William Cravens
- Publisher
- Richard D Irwin
- Published
- 1995
- Language
- EN
- ISBN
- 9780256122121
- Category
- business
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-25
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