Can I read Marketing the e-Business, Second Edition (Routledge E-Business) on EtoBox?

Marketing the e-Business, Second Edition (Routledge E-Business) by Lisa Harris and Charles Dennis is a book available to read on EtoBox.

What is Marketing the e-Business, Second Edition (Routledge E-Business) about?

E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organizational commitment and effective management, supported by technology, process and structure. Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features covera

Author

Lisa Harris and Charles Dennis

Publisher

New York: Routledge

Published

2008

Language

EN

ISBN

9780203933169

Subjects

Business, Marketing, Management