Can I read Advances In Electronic Marketing Electronic Marketing on EtoBox?

Advances In Electronic Marketing Electronic Marketing by Irvine, III Clarke, Theresa B. Flaherty is a nonfiction available to read on EtoBox.

What is Advances In Electronic Marketing Electronic Marketing about?

There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods. **

Who reads Advances In Electronic Marketing Electronic Marketing?

Author

Irvine, III Clarke, Theresa B. Flaherty

Publisher

Idea Group Publishing

Published

2005

Language

EN

ISBN

9786610371167

Category

nonfiction

Subjects

Business, Marketing, Management

Updated

2026-03-24