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Can I read Principles of Marketing (2-downloads) on EtoBox?
Principles of Marketing (2-downloads) by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts is a book available to read on EtoBox.
What is Principles of Marketing (2-downloads) about?
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
- Author
- Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts
- Publisher
- Pearson Prentice Hall
- Published
- 2011
- Language
- EN
- ISBN
- 9780273752509
- Subjects
- Management, Business
- Rating
- 4.61 / 5 (23 ratings)
- Updated
- 2026-03-24
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