Can I read Principles Of Marketing on EtoBox?

Principles Of Marketing by Calvo Porral, Cristina; Stanton, John L. is a business book available to read on EtoBox.

What is Principles Of Marketing about?

Marketing reversed prior business logic 50 years ago and said "the customer is king", and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed "the customer is king" to "the customer is a dictator!!!". However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize

Who reads Principles Of Marketing?

Author

Calvo Porral, Cristina; Stanton, John L.

Publisher

Esic Editorial

Published

2018

Language

EN

ISBN

9788417129453

Category

business

Subjects

Marketing, Business

Rating

4.05 / 5 (1,479 ratings)

Updated

2026-03-14