Can I read Principles of Marketing on EtoBox?

Principles of Marketing by Dr. Maria Gomez Albrecht, Dr. Mark Green, Linda Hoffman et al. is a business book available to read on EtoBox.

What is Principles of Marketing about?

Contents Preface Unit 1 Unit Introduction Unit 1 Setting the Stage Chapter 1 Marketing and Customer Value In the Spotlight 1.1 Marketing and the Marketing Process 1.2 The Marketing Mix and the 4Ps of Marketing 1.3 Factors Comprising and Affecting the Marketing Environment 1.4 Evolution of the Marketing Concept 1.5 Determining Consumer Needs and Wants 1.6 Customer Relationship Management (CRM) 1.7 Ethical Marketing Chapter Summary Key Terms Applied Marketing Knowledge: Discussion Questions Critical Thinking Exercises Building Your Personal Brand What Do Marketers Do? Marketing Plan Exercise Closing Company Case References Chapter 2 Strategic Planning in Marketing In the Spotlight 2.1 Developing a Strategic Plan 2.2 The Role of Marketing in the Strategic Planning Process 2.3 Purpose and Structure of the Marketing Plan 2.4 Marketing Plan Progress Using Metrics 2.5 Ethical Issues in Developing a Marketing Strategy Chapter Summary Key Terms Applied Marketing Knowledge: Discussion Questions Critical Thinking Exercises Building Your Personal Brand What Do Marketers Do? Marketing Plan Exercise Closing Company Case References Unit 2 Unit Introduction Unit 2 Understanding the Marketplace Cha

Who reads Principles of Marketing?

Author

Dr. Maria Gomez Albrecht, Dr. Mark Green, Linda Hoffman et al.

Publisher

OpenStax (Rice University)

Published

2023

Language

EN

ISBN

9781711471518

Category

business

Subjects

Marketing, Economics, Business

Rating

4.05 / 5 (1,479 ratings)

Updated

2026-03-14