Opening book details…
Can I read Principles of Marketing on EtoBox?
Principles of Marketing by Philip Kotler; Gordon H. G. McDougall is a business book available to read on EtoBox.
What is Principles of Marketing about?
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
Who reads Principles of Marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Philip Kotler; Gordon H. G. McDougall
- Publisher
- Prentice-Hall of Canada
- Published
- 1983
- Language
- EN
- ISBN
- 9780137093113
- Category
- business
- Subjects
- Management, Marketing, Business
- Rating
- 4.05 / 5 (1,479 ratings)
- Updated
- 2026-03-14