Can I read Business to Business Marketing Management : A Global Perspective on EtoBox?

Business to Business Marketing Management : A Global Perspective by Alan S. Zimmerman; Jim Blythe is a nonfiction available to read on EtoBox.

What is Business to Business Marketing Management : A Global Perspective about?

Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships - except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as wel

Who reads Business to Business Marketing Management : A Global Perspective?

Author

Alan S. Zimmerman; Jim Blythe

Publisher

Routledge

Published

2017

Language

EN

ISBN

9781315564098

Category

nonfiction

Subjects

Marketing, Business, Management