Can I read The Global Business : Four Key Marketing Strategies on EtoBox?

The Global Business : Four Key Marketing Strategies by Erdener Kaynak, editor is a book available to read on EtoBox.

What is The Global Business : Four Key Marketing Strategies about?

<p>Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. <p>An ideal book for marketers, managers, and professors alike, these frequently asked questions are just a few that are answered in The Global Business&#58;<BR><ul><li> What are the best methods of operating in global markets?<BR><li> Is there such a thing as global consumer? If so, what are his/her characteristics?<BR><li> What are the decisionmaking rules in global markets? Does global marketing strategy differ in any way from domestic marketing strategy?<BR>

Author

Erdener Kaynak, editor

Publisher

Routledge

Published

1993

Language

EN

ISBN

9781560242499

Subjects

Business, Management, Marketing