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Managing Global Business Strategies: A Twenty-First-Century Perspective (Chandos Business and Management) by John T. McManus, Don White and Neil Botten (Auth.) is a nonfiction available to read on EtoBox.

What is Managing Global Business Strategies: A Twenty-First-Century Perspective (Chandos Business and Management) about?

Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets.* Written by highly knowledgeable and well-respected practition

Who reads Managing Global Business Strategies: A Twenty-First-Century Perspective (Chandos Business and Management)?

Author

John T. McManus, Don White and Neil Botten (Auth.)

Publisher

Chandos Publishing (Oxford) Ltd

Published

2008

Language

EN

ISBN

9781843343912

Category

nonfiction

Subjects

Management, Business, Sales & Marketing