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Can I read Sustainability Marketing : a Global Perspective on EtoBox?
Sustainability Marketing : a Global Perspective by Frank-Martin Belz, Ken Peattie is a business book available to read on EtoBox.
What is Sustainability Marketing : a Global Perspective about?
<p>The new and extended Second Edition of the award-winning textbook <i><b>Sustainability Marketing: A Global Perspective</b></i> provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers.</p> <p>The book shows how the complexities of sustainability issues can be addressed by marketers through a sy
Who reads Sustainability Marketing : a Global Perspective?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Frank-Martin Belz, Ken Peattie
- Publisher
- Wiley & Sons, Incorporated, John
- Published
- 2012
- Language
- EN
- ISBN
- 9781118490723
- Category
- business
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-24
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