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Total Global Strategy : Managing for Worldwide Competitive Advantage by Yip, George S. is a book available to read on EtoBox.

What is Total Global Strategy : Managing for Worldwide Competitive Advantage about?

How can managers cope with the forces of globalization? Which companies need a global strategy? What is a successful global strategy? How can business organizations implement worldwide initiatives? These are some of the most challenging questions facing multinational companies today. Executives need to recognize that the traditional multinational approach--in which country subsidiaries design, produce, and market products tailored to local needs--is being made obsolete by falling trade barriers, costly and quickly changing technology, and the growing similarity of international customer needs. Companies now need a total global strategy that combines a successful core strategy in the home market with effective international adaptation and global integration. George Yip's Total Global Strategy is the definitive work on how companies can manage for worldwide competitive advantage. This work is based on a five-year research program in which Dr. Yip interviewed over fifty senior executives at twenty-three of the world's largest American, European, and Japanese multinational companies, as well as on his twenty years of involvement with multinational companies as a manager, consultant, an

Author

Yip, George S.

Publisher

Prentice Hall Direct

Published

1992

Language

EN

ISBN

9780133576580

Subjects

Management, Business

Updated

2026-03-24