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Can I read Total Global Strategy: Managing for World Wide Competitive Advantage (Business School Edition) on EtoBox?
Total Global Strategy: Managing for World Wide Competitive Advantage (Business School Edition) by Yip, George S. is a business book available to read on EtoBox.
What is Total Global Strategy: Managing for World Wide Competitive Advantage (Business School Edition) about?
This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy.
Who reads Total Global Strategy: Managing for World Wide Competitive Advantage (Business School Edition)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Yip, George S.
- Publisher
- Englewood Cliffs, N.J.: Prentice Hall
- Published
- 1995
- Language
- EN
- ISBN
- 9780131244887
- Category
- business
- Subjects
- Management, Business, Finance
- Updated
- 2026-03-25
Other editions & translations
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