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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage by Linden Brown and Malcolm H.B. McDonald is a book available to read on EtoBox.

What is Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage about?

Competitive Marketing Strategy For Europe Is Unique In Its Application Of Strategy Concepts To European Business. It Studies The Competitive Positions Of Companies And Shows How Those Positions Can Be Changed Through Successfully Applying The Concepts Of Marketing Strategy. Written For The Strategist, Both Student And Manager, Competitive Marketing Strategy For Europe Identifies Strategic Issues Attached To A Range Of Competitive Situations In Case Studies Of More Than 20 European Firms. It Evaluates In Detail Successful And Failed Strategies From A Variety Of Industries.

Author

Linden Brown and Malcolm H.B. McDonald

Publisher

Palgrave Macmillan Limited Macmillan Distribution Limited [Distributor

Published

1994

Language

EN

ISBN

9781349233922

Subjects

Management, Business