Can I read Customer Relationship Management : Integrating Marketing Strategy and Information Technology on EtoBox?

Customer Relationship Management : Integrating Marketing Strategy and Information Technology by William G. Zikmund, Raymond McLeod, Faye W. Gilbert, Raymond, Jr. McLeod is a business book available to read on EtoBox.

What is Customer Relationship Management : Integrating Marketing Strategy and Information Technology about?

Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. CRM helps companies improve the profitability of their interactions with customers while at th

Who reads Customer Relationship Management : Integrating Marketing Strategy and Information Technology?

Author

William G. Zikmund, Raymond McLeod, Faye W. Gilbert, Raymond, Jr. McLeod

Publisher

John Wiley & Sons, Incorporated

Published

2003

Language

EN

ISBN

9780471429388

Category

business

Subjects

Business, Marketing, Management

Updated

2026-03-24