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Business to Business Marketing: Relationships, Networks, and Strategies by Nick Ellis is a nonfiction available to read on EtoBox.

What is Business to Business Marketing: Relationships, Networks, and Strategies about?

Business to Business Marketing provides a comprehensive introduction to the main theoretical and managerial issues in B2B marketing, increasing students' awareness of its significance in both local and global modern economies. Organized into four parts, this innovative text shows how B2B marketing entails managing the complex network of buying and selling relationships between organizations. It includes detailed discussions of the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines such issues as e-commerce in B2B markets, key account management, and supply-chain ethics. The author carefully interweaves theoretical material with a series of long and short case examples. FEATURES: ** Incorporates a wide range of pedagogical aids including: * Mini-cases from a variety of international contexts * Voices text boxes featuring insights from practitioners, who discuss the cha

Who reads Business to Business Marketing: Relationships, Networks, and Strategies?

Author

Nick Ellis

Publisher

IRL Press at Oxford University Press

Published

2010

Language

EN

ISBN

9780199551682

Category

nonfiction

Subjects

Management, Business, Marketing