Can I read Business-to-business Marketing : Relationships, Systems and Communications on EtoBox?

Business-to-business Marketing : Relationships, Systems and Communications by Chris Fill, Karen Fill is a nonfiction available to read on EtoBox.

What is Business-to-business Marketing : Relationships, Systems and Communications about?

Business to Business Marketing is written from a marketing management perspective and uniquely integrates key themes in this area. Not only focusing on the nature and characteristics of B2B communications, this book provides an important, though often neglected, bridge between marketing and information systems concepts, within the context of interorganisational relationships. This applied book is orientated to the UK and European markets, although examples are drawn from other regions of the world in order to reflect good practice and the wider global perspective. Business to Business Marketing is geared towards both postgraduate and final year undergraduate students. This book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, E-Business, Business Studies, Business Information Systems and MBA programmes in particular. It can also be used for related units in Engineering and Social studies programmes. Students following the CIM's Professional Diploma - Marketing Communications will also benefit from this book, as well as those taking stand-alone professional B2B marketing seminars.

Who reads Business-to-business Marketing : Relationships, Systems and Communications?

Author

Chris Fill, Karen Fill

Publisher

Financial Times Management

Published

2004

Language

EN

ISBN

9781405871181

Category

nonfiction

Subjects

Business, Marketing, Finance