Can I read Business-to-Business Marketing on EtoBox?

Business-to-Business Marketing by Ross Brennan, Louise E. Canning, Raymond McDowell, Ross Brennan, Louise E Canning is a book available to read on EtoBox.

What is Business-to-Business Marketing about?

xvii, 391 pages ; 26 cm Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition: Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015) Includes new 'scenario' boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles Revised edition of the authors' Business-to-business marketing, 2014 Includes bibliographical references (pages 356-382) and index

Author

Ross Brennan, Louise E. Canning, Raymond McDowell, Ross Brennan, Louise E Canning

Publisher

SAGE Publications, Limited

Published

2017

Language

EN

ISBN

9781473973442

Subjects

Business, Marketing

Updated

2026-03-24