Can I read Marketing Planning and Strategy on EtoBox?

Marketing Planning and Strategy by Jain, Subhash C., 1942- is a book available to read on EtoBox.

What is Marketing Planning and Strategy about?

<p>Provides the strategic marketing skills necessary to compete in the global economy with a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and implement strategy.</p> <h3>Booknews</h3> <p>Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter summaries and discussion questions. This sixth edition adds material on the global market, emphasizes the role of the Internet, and brings an international focus. Eighteen cases are new. The author is in the School of Business Administration at the University of Connecticut. Annotation c. Book News, Inc., Portland, OR (booknews.com)</p>

Author

Jain, Subhash C., 1942-

Publisher

Thomson South-Western

Published

2004

Language

EN

ISBN

9780759338715

Subjects

Business, Marketing, Economics