Can I read Marketing Strategy : Text and Cases on EtoBox?

Marketing Strategy : Text and Cases by O. C. Ferrell & Michael Hartline & Bryan W. Hochstein is a business book available to read on EtoBox.

What is Marketing Strategy : Text and Cases about?

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochsteins MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.ISBN : 9780357516300

Who reads Marketing Strategy : Text and Cases?

Author

O. C. Ferrell & Michael Hartline & Bryan W. Hochstein

Publisher

CENGAGE Learning Custom Publishing

Published

2022

Language

EN

ISBN

9780357516300

Category

business

Subjects

Business, Management

Rating

4.4 / 5 (153 ratings)

Updated

2026-03-14