Can I read Digital Marketing : Strategy, Implementation and Practice on EtoBox?

Digital Marketing : Strategy, Implementation and Practice by Dave Chaffey, Fiona Ellis-Chadwick is a nonfiction available to read on EtoBox.

What is Digital Marketing : Strategy, Implementation and Practice about?

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

Who reads Digital Marketing : Strategy, Implementation and Practice?

Author

Dave Chaffey, Fiona Ellis-Chadwick

Publisher

Pearson International Content

Published

2019

Language

EN

ISBN

9781292241579

Category

nonfiction

Subjects

Business, Marketing, Management