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Can I read Internal Marketing : Directions for Management on EtoBox?
Internal Marketing : Directions for Management by Richard J Varey; Barbara R Lewis; Varey Lewis Staff is a business book available to read on EtoBox.
What is Internal Marketing : Directions for Management about?
<p>Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:</p> <p>* the social model of marketing<br> * the human resource management perspective<br> * marketing and service management<br> * quality management<br> * organizational development<br> * corporate identity, image and reputation<br> * corpo
Who reads Internal Marketing : Directions for Management?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Richard J Varey; Barbara R Lewis; Varey Lewis Staff
- Publisher
- London ; Routledge, 2000.
- Published
- 2000
- Language
- EN
- ISBN
- 9780203207352
- Category
- business
- Subjects
- Business, Marketing, Sales & Marketing
- Updated
- 2026-03-24
Other editions & translations
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