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Can I read A Framework for Marketing Management on EtoBox?
A Framework for Marketing Management by Philip Kotler & Kevin Lane Keller is a business book available to read on EtoBox.
What is A Framework for Marketing Management about?
*A Framework for Marketing Management* is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but want the flexibility to add outside cases, simulations, or projects.
Who reads A Framework for Marketing Management?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Philip Kotler & Kevin Lane Keller
- Publisher
- Prentice Hall
- Published
- 2011
- Language
- EN
- ISBN
- 9789332518179
- Category
- business
- Subjects
- Marketing, Business
- Rating
- 3.29 / 5 (86 ratings)
- Updated
- 2026-03-14
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