Can I read Hospitality Marketing Management on EtoBox?

Hospitality Marketing Management by Reid, Robert D; Reid, Robert D. Foodservice and restaurant marketing is a book available to read on EtoBox.

What is Hospitality Marketing Management about?

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Author

Reid, Robert D; Reid, Robert D. Foodservice and restaurant marketing

Publisher

New York: Van Nostrand Reinhold

Published

1989

Language

EN

ISBN

9780471289524

Subjects

Home & Lifestyle, Cooking, Marketing