Can I read Internal Marketing : Directions for Management on EtoBox?

Internal Marketing : Directions for Management by Ed. by Richard J. Varey a. Barbara R. Lewis is a nonfiction available to read on EtoBox.

What is Internal Marketing : Directions for Management about?

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth c

Who reads Internal Marketing : Directions for Management?

Author

Ed. by Richard J. Varey a. Barbara R. Lewis

Publisher

London ; New York: Routledge

Published

2002

Language

EN

ISBN

9781134613946

Category

nonfiction

Subjects

Management, Marketing, Business