Can I read Marketing Dictionary (marketing Series : Professional Development) on EtoBox?

Marketing Dictionary (marketing Series : Professional Development) by N. A Hart; J Stapleton; Chartered Institute of Marketing; CAM Foundation is a book available to read on EtoBox.

What is Marketing Dictionary (marketing Series : Professional Development) about?

There are over 300 new additions to this fourth edition of the "Glossary of Marketing Terms" including BOGOFF (a mnemonic for "Buy One Get One Free"), "Paired Comparisons", "Piggyback promotion" and "kickbacks", which enlarge the book's comprehensive selection of 3000 entries.

Author

N. A Hart; J Stapleton; Chartered Institute of Marketing; CAM Foundation

Publisher

Published on behalf on the Chartered Institute of Marketing and the CAM Foundation : Butterworth-Heinemann

Published

1992

Language

EN

ISBN

9780750602082

Subjects

Management, Business, Marketing