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About this business book
Promotion Management & Marketing Communications (Dryden Press Series in Marketing) by Terence A. Shimp is a business book available to read on EtoBox.
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Terence A. Shimp
- Publisher
- Dryden Press : Harcourt Brace Jovanovich College Publishers
- Published
- 1993
- Language
- EN
- ISBN
- 9780030767487
- Category
- business
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-24
Other editions & translations
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