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Dictionary of Marketing Communications by Norman A. P. Govoni is a book available to read on EtoBox.

What is Dictionary of Marketing Communications about?

'Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni′s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials.'—Robb Kopp, Babson College'The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike.'—Suzanne B. Walchli, University of the PacificThe Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and

Author

Norman A. P. Govoni

Publisher

SAGE Publications, Incorporated

Published

2004

Language

EN

ISBN

9781322417943

Subjects

Marketing, Management, Business