Can I read Branded Entertainment : Product Placement and Brand Strategy in the Entertainment Business on EtoBox?

Branded Entertainment : Product Placement and Brand Strategy in the Entertainment Business by Jean-Marc Lehu is a nonfiction available to read on EtoBox.

What is Branded Entertainment : Product Placement and Brand Strategy in the Entertainment Business about?

<p>Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages of this form of brand advertising, and methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and to spread the message across multimedia channels.</p> <p>Branded Entertainment explains how product placement, a long-time phenomenon in film, has moved outside the movie theater to embrace all forms of media. Citing examples from film, music videos and computer games, the author explains the history and development of product placement, the advantages of this form of brand advertising, and methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and to spread the message across multimedia channels. </p>

Who reads Branded Entertainment : Product Placement and Brand Strategy in the Entertainment Business?

Author

Jean-Marc Lehu

Publisher

Kogan Page Publishers

Published

2007

Language

EN

ISBN

9786610869619

Category

nonfiction

Subjects

Business, Finance, Management