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Can I read Brand Hollywood : Selling Entertainment in a Global Media Age on EtoBox?
Brand Hollywood : Selling Entertainment in a Global Media Age by Paul Grainge is a business book available to read on EtoBox.
What is Brand Hollywood : Selling Entertainment in a Global Media Age about?
<p>From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explo
Who reads Brand Hollywood : Selling Entertainment in a Global Media Age?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Paul Grainge
- Publisher
- London ; New York: Routledge
- Published
- 2008
- Language
- EN
- ISBN
- 9780415354059
- Category
- business
- Subjects
- History, Science, Marketing
- Updated
- 2026-03-25
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