Opening book details…
Can I read Branded Entertainment : Product Placement and Brand Strategy in the Entertainment Business on EtoBox?
Branded Entertainment : Product Placement and Brand Strategy in the Entertainment Business by Lehu, Jean-Marc is a business book available to read on EtoBox.
What is Branded Entertainment : Product Placement and Brand Strategy in the Entertainment Business about?
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
Who reads Branded Entertainment : Product Placement and Brand Strategy in the Entertainment Business?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Lehu, Jean-Marc
- Publisher
- London ; Philadelphia, PA: Kogan Page
- Published
- 2009
- Language
- EN
- ISBN
- 9780749453374
- Category
- business
- Subjects
- Management, Business, Marketing
- Rating
- 4.1 / 5 (11 ratings)
- Updated
- 2026-03-14
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